Over the course of 2008, the global economy moved from merely “challenging” to some of the most difficult conditions in almost seventy years. Retailers, who generally pride themselves on their ability to react to changes in the business environment, found themselves barely able to keep up.
In this environment, “pricing” is no longer a game of tracking cost and margin alongside competitive prices. It is a critical tool retailers need to entice scarce share of wallet out of ever scarcer consumers, while struggling to stay on top of wildly fluctuating commodity and transportation costs.
Learn how retailers view the opportunities and technologies surrounding the need for localized prices in RSR’s second annual benchmark on pricing and promotions.
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