A retailer’s assortment has always been important: in the digital age, however, it has become a matter of make or break.
To compound matters, new consumer shopping behaviors have made the merchandising process infinitely more difficult. Consumers just don’t shop the way they did a few years, months, or in some cases, even weeks ago. As a result, retailers are crying out for a better understanding of consumer demand. What are the best performers doing to pull away from the pack? And how vital a role is technology playing in their success?
Merchandising 2016: Big Changes Coming contains analysis of the business drivers, opportunities, and organizational constraints surrounding retailers’ merchandising strategies. It also offers baseline recommendations for navigating the future of merchandising, particularly as retailers struggle to define how to differentiate on more than just price. The report is part of RSR Research’s ongoing efforts to provide market intelligence on retail technology trends, is sponsored by SAP.
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